Born under the sign of Sagittarius on 28 November 1988, in Birmingham, Alabama USA, Kinigra Deon is a 35-year-old African-American TikTok creator, YouTuber and social media celebrity. She’s easiest to recognize around the internet thanks to her massive following on TikTok, which dwarfs her Instagram, YouTube and Facebook channels, although they have over a million followers each. She’s enjoyed significant success over the course of her social media entertainment career since 2019.
Early life & education: In love with the limelight
Kinigra was raised alongside two elder sisters in her birthplace, one of whom is named Mesha, by their mother and father of unknown names and professions, although the former can often be seen portraying a grandmother in Kinigra’s content. She exhibited a strong passion for acting and performance from a young age, which later on led her to participate in school plays and theater productions, nurturing her talent and enthusiasm for acting.
Continuing her pursuit in the arts, Deon attended acting workshops and classes during her teenage years, especially at her local high school, from where she matriculated in 2006. This dedication to refining her skills ultimately allowed her to land an uncredited role in a small independent film. Recognizing the value of formal education alongside her burgeoning acting career, Deon surprisingly attended the University of Alabama Department of Chemical and Biological Engineering, graduating with a Bachelor’s degree in chemistry in 2010.
Career: A long time coming
Kinigra has had a multi-faceted career, initially starting as a Clinical Laboratory Scientist (CLS) before transitioning into the realms of fashion, modeling, acting, and online content creation. During the mid-to-late 2010s, Kinigra decided to transition to the fashion industry, in 2017 co-founding an online boutique, Weirded Beautiful, and later establishing two other ventures. It’s noteworthy that her foray into fashion was unexpected, as she initially struggled with self-expression due to fear of public opinion. Eventually, her self-perception took precedence, allowing her to embrace her unique sense of style, particularly in urban fashion.
The Weirded Beautiful boutique sold thrifted items and Kinigra’s original designs, finding enough success to transform into a styling site and an apparel resource. Deon moved to Los Angeles, California after that point, pursuing her CLS promotion, as she’d kept her day job throughout her entrepreneurial pursuits.
The TikTok star secured an apprenticeship at DTLA Production Company, where she learned about mass-producing designs, managing an online store, and navigating the LA Fashion District. This experience led to the creation of her two ventures: House of Aparaa, with an as-of-yet defunct website, and Styled by Kinigra, which are essentially a repurposing of Weirded Beautiful. Kinigra had thereafter ventured into modeling and acting in LA, embracing multiple roles as a business owner, fashion stylist, model, actress, and scientist.
It was at this point in 2019 that she finally started posting content on her YouTube channel, which was actually created six years prior. Her content has been characterized by its unique blend of humor, relatable scenarios, and engaging storytelling. Her videos often revolve around everyday situations, but with a comedic twist that resonates with a wide audience.
One of the key aspects of her channel is the variety of series and themes she explores, as most of it is split up into episodes of particular series. For instance, her “The NeighborHOOD” series, including episodes like “REST IN PEACE” and “Spin Da Block,” has been particularly popular. The series format allows her to develop characters and storylines over multiple episodes, creating a deeper connection with her audience and furthering their engagement. Unlike most YouTubers, Deon appears to be running a sort-of Netflix or HBO of her own, free of charge.
A massive boost to the quality of her uploads is afforded by her ability to adapt and create content that aligns with seasonal themes and current trends. Her Halloween Series, for example, includes videos like “The MAGIC POTION” and “My BOYFRIEND Is A ZOMBIE,” which blend humor with elements of horror and fantasy. The channel also features movie specials like “THE BREAK UP” and “BARBIE AND KEN MOVIE,” which are longer-form content that allows her to explore more elaborate narratives. Finally, there are also entire compilations of said series, all in one lengthy video, resulting in the most popular upload on her channel, entitled “When Your Momma Can’t Cook. Season 1,” with over 20 million views.
In spite of YouTube being her main platform, Kinigra boasts the most followers on TikTok, which she essentially uses as ad space, cutting scenes out of her YouTube content and displaying them in TikTok’s short form to drive audiences to the source. Regardless of her initial planning, it’s beyond doubt that TikTok now carries the bulk of her success. Last but not least, Deon infrequently creates entire songs to place in her long videos, all of which can be found on her Spotify page, with just over 2,000 monthly listeners.
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Love life: Who is her husband? Do they have a family?
Kinigra married a certain Reggie Washington in 2016, after dating him for a number of years. They most likely met at one of his projects, as he’s a rather successful Alabaman entrepreneur with multiple achievements in the nightclub business. He specifically runs the Merienda Lounge, and more recently Luxe Ultra Lounge, with its dedicated 30/40 Hookah Lounge.
The marital partners co-manage the family YouTube channel, The Krown Family, which showcases a mix of videos based on hypothetical scenarios, family vlogs, and even a series called “Krown Family Reality TV.”
The so-called Krowns are a family of five, the most significant of whom is K’mila Rose Deon, the wedded couple’s only biological child, born on 28 November 2021. Naturally, the parents already made her Instagram account, which has more than 50,000 followers, as well as a YouTube channel with nearly 90,000 subscribers. Roman and Ari are Reggie’s son and daughter from a previous marriage, both of whom are riding the wave of Kinigra’s popularity and trying to make it on YouTube as well.
Success takes courage
Kinigra sat down with VoyageLA around the time she started her YouTube career, on 2 July 2019, taking the time to reveal more details about her entrance into the fashion world, as well as how the changes impacted her. She admitted to going through great hardship during her move from Alabama to Los Angeles, having faced depression and homesickness throughout the initial time, struggling with the isolation and lack of southern hospitality she was used to.
However, this solitude led to personal growth, helping her heal from past traumas and focus on her true self. She apparently views success not as achieving specific goals but as continual growth and overcoming obstacles like poverty, procrastination, loneliness, and depression. She believes in living authentically according to one’s vision and purpose, seeing herself as an inspiration to others, combining her roles as an entrepreneur, traveler, and learner.
Net worth: How rich is she?
Some of the most reputable sources have determined that Kinigra’s total accumulated wealth peaks at over $5 million, garnered through persistence and originality in content creation, having carved a niche of her own among the myriad YouTubers and TikTok creators. Most of her livelihood is directly derived from her two main platforms, although it can’t be said that she doesn’t have a rather diverse income, relying on multiple profiles on several social media websites.
Body measurements: What is her height?
Deon is 5ft 5ins (167cms) tall, weighs 120lbs (55kgs), with vital statistics of 34-25-37. She has dark brown hair and eyes, a generally dark complexion, shoulder-length wavy hair, and a body type most often described as curvy.
Social media presence
Kinigra has 6.7 million followers on TikTok, more than 1.3 million on Facebook, 5,000 on Twitter, and over 3.5 million subscribers on YouTube. Her brand-related Instagram has under 100,000 followers, while the Krown family’s channel sits at more than 250,000 subscribers, and their Instagram has less than 25,000 followers.